I’m Sherri Wiebe, the person behind West Branded. I bring over 20 years of experience in printing, websites, custom apparel, and signage, along with hands-on experience helping thousands of customers in print and sign shops.
My business journey began with Rapid Promotions, a screen printing and promotional products company I built from scratch in 1995 and sold in 2000. I started Blue Steel Photography in 2013, expanded into Blue Steel Printing in 2014, and served businesses and customers throughout Powell River. After selling Blue Steel in 2021, I purchased JD Signs in 2024 and sold it in 2026 because of the physical demand.
Today, I work full time across West Branded, StreetBook, and City Fundraiser, bringing my experience in business, design, community, and customer service together to build practical digital tools for other business owners.
My background combines practical business knowledge with an eye for design—from clear layouts and professional graphics to logo preparation and vector artwork that works across websites, clothing, signs, online marketing material and print.
I know how much business owners have to keep track of. West Branded builds websites and installable web apps, known as PWAs, that help businesses stay organized and keep the tools they need right at their fingertips.
Depending on your needs, your app can include booking requests, quotes, loyalty rewards, coupons, and customer tools. It can also include a digital whiteboard to track jobs and tasks, a customer relationship management system (CRM) to organize customer details and follow-ups, and payment integrations for deposits and purchases.
With integrations for scheduling and bookkeeping, plus a place for project photographs and staff resources, your app can bring everyday business tools together—helping owners and their teams stay organized and keep important information right at their fingertips.
I also use AI as a tool and as a creative partner for visuals, ideas, and planning, guided by my experience and your business goals. When you work with West Branded, you work directly with me—from the first idea through to launch.